Prism Prize Eligible Video: The Elwins - Hung Up
The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that were eligible for the prize, including this one from a popular indie rock band.
By Kerry Doole
The 2021 Prism Prize for Best Canadian Music Video was recently awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that were eligible for the prize, including this one from a popular indie rock band.
The Elwins - Hung Up
You know them, you love them! The Elwins are a Canadian indie rock band from Newmarket, Ontario. The group consists of singer and guitarist Matthew Sweeney, drummer Travis Stokl, guitarist/keyboardist Feurd, and bassist/singer Frankie Figliomeni; with over 15 years of experience in the music industry and working together, touring, and creating magic.
Their most recent single, Hung Up is about the hopeless feeling when you start to develop feelings for someone, but it doesn’t work out. The band says, “It’s specifically those kinds of irrational thoughts like 'will I ever come down?' that I feel stem from low self-esteem or not being confident in your own ability to move on.”
The video, directed by the band’s long-time friend and creative director Wyatt Clough, follows a somewhat different story. Starting off the video, we see Wyatt talking to his camera in a car, where he says that The Elwins have asked to meet him in an undisclosed location, somewhere in the woods. As he is driving the video becomes somewhat Blair Witch-y. When he finally reaches his destination, he can’t seem to find the band anywhere. Until…. BAM, out jumps a member of the band (and honestly, I jumped). Once you come down from that, the rest of the video is exploring a cult-like group in the forest, hunting for crystals and dancing around in the dark in spooky light.
The idea stems from a conversation The Elwins had with Clough. “We were chatting with our friend/collaborator Wyatt nd he mentioned he had been researching certain cult practices and we thought that would work really well for this song, being ‘hung up’ in something that may not be good for you”.
Don’t get hung up on your crystals, watch the video!
Director - Wyatt Clough
Producer - Brad Garcia
Latest News
THE DAILY
A daily briefing on what matters in the music industry
Ed Sheeran Topples Drake's 8-Week Chart Supremacy
Ed Sheeran’s = debuts at No.
By External Source
Ed Sheeran’s = debuts at No. 1 on the Billboard Canadian Albums chart, achieving the highest album and digital song sales, and on-demand streams for the week and ending Drake’s eight consecutive weeks run at the top of the chart. It is Sheeran’s fourth consecutive album to debut at No. 1.
The remainder of the top five falls one position from last week’s chart, with Drake’s Certified Lover Boy, Lil Nas X’s Montero, Doja Cat’s Planet Her and The Kid Laroi’s F*ck Love sitting at Nos. 2 through 5.
Francophone rapper Enima debuts at No.15 with Resilience, his highest-charted album to date. His previous top peak was #35 with his 2018 release OPN.
Mastodon’s Hushed and Grim debuts at No. 18, the American metal band’s first release since Emperor Of Sand reached No. 4 in March 2017.
The War On Drugs’ I Don’t Live Here Anymore debuts at No. 33, their first release since A Deeper Understanding peaked at No. 8 in 2017.
Thanks to consumption activity around Halloween for the title cut, Michael Jackson’s Thriller bullets 90-26, the album’s highest chart position in the SoundScan era.
– All data courtesy of SoundScan with additional detail provided by MRC Data's Paul Tuch